April 25, 2019 in brand strategy, Branding, and 1 other
April 19, 2019 in Cause marketing, content development, and 4 others
Marketing That Makes a Difference: The Early Learning Project
As marketers, we all hope to work on projects that truly make a difference in someone’s life. Being part of a positive change and telling stories that connect with our…
March 27, 2019 in General, Marketing, and 2 others
A Spring Clean Up Checklist for Your Marketing
Spring is a time of new beginnings. a time for cutting down last year’s old dead husks to make room for new growth. That same logic can and should be…
January 30, 2019 in Advertising, Customer Experience, and 3 others
Here’s Your Free Super Bowl Spot
As we approach the biggest day in advertising, it’s important to keep in mind that spending $5MM for 30 seconds of airtime guarantees you nothing. Eyeballs, yes. Brand affinity, not…
July 12, 2018 in brand strategy, Engagement, and 2 others
Paying Attention Should Be Part of Your Brand Strategy
Good things happen when brands pay attention to their customers. This has always been true, but as our world spins faster down the tech-driven rabbit hole, so many things pull…
June 21, 2018 in Advertising, content development, and 3 others
Hasn’t Storytelling Always Been Important?
I see them in my inbox almost daily – another article or post about how storytelling is all the rage now. They talk about how, with everybody avoiding advertising as much…
June 13, 2018 in Advertising, brand strategy, and 2 others
IHop’s IHob Flip Creates Amusing Brand on Brand Bashing
Loose lips sink ships and thanks to a (deleted) thread on Reddit by an employee, the big news about IHop’s new Black Angus Burgers was disseminated before the big 6.11.18…
January 25, 2018 in brand strategy, content development, and 5 others
Why Speaking In Your Customer’s Voice is Important
How you talk to your customers can make a big difference in how successful your brand is. We have so much data available today. Customers are hyperconnected and able to…
January 8, 2018 in Content Marketing, Digital Marketing, and 8 others
Here’s What Will Happen to Retail in 2018
At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead….
November 1, 2017 in content development, Content Marketing, and 4 others