December 10, 2014 in Marketing, media, and 4 others
Real time awareness of what's going on in the world around us isn't just reserved for social media or big time media events like the Super Bowl or Oscars. As…
December 9, 2014 in Customer Service, Digital Marketing, and 3 others
We've been hearing about "showrooming" for years now – the act of people shopping in a physical store to see and touch the product they want, but looking for a…
November 25, 2014 in Customer Service, Holidays, and 2 others
Retail businesses have had a rough go in recent times. There have been economic downturns, new technologies, a shift in markets and consumer behaviors, new competition from unexpected sources, showrooming…
November 19, 2014 in Branding, Marketing, and 3 others
Firing up the social media automaton machine can be a huge time-saver. But like that fine kettle of fish boiling on your stove, if you're not watching it closely, it…
November 11, 2014 in Advertising, Digital Marketing, and 4 others
Last week, I kept coming across articles on this revelation from the latest Forrester study:: Digital to overtake TV ad spending in 2 years – Forrester Research Perhaps you saw…
October 28, 2014 in Advertising, Holidays, and 3 others
Retailers are always looking for the next big thing or trend that will spur more sales. Major holidays usually stir the pot quite nicely. So retailers often try and extend…
October 7, 2014 in Engagement, Marketing, and 4 others
Selfies have become a part of our social landscape. Just scroll through any social media that allows picture posting and you'll see them everywhere. There's even a new TV show…
September 9, 2014 in Marketing, retail marketing, and 0 other
The Anniversary Sale used to be a retail staple. Then it kind of trailed off. Now, if done right, it seems to be making a comeback. Having done hundreds of…
August 26, 2014 in Advertising, Holidays, and 2 others
An article today shows that this year’s Back To School spending is set to eclipse $75 billion in sales. It says K-12 back-to-school spending has risen 55% over the last decade. So clearly the question we raise here is a valid one and statistics seem show that it’s trending in this way.
August 19, 2014 in Data, demographics, and 3 others
A growing area of research is focusing on millennials and their retail purchasing habits. The 18-33 year old age group is the new target that many retailers are looking to…
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