August 19, 2014 in Data, demographics, and 3 others
A growing area of research is focusing on millennials and their retail purchasing habits. The 18-33 year old age group is the new target that many retailers are looking to…
August 1, 2014 in Business, Content Marketing, and 6 others
A couple of nights ago, I had the pleasure of speaking with a group of small business owners in the Livernois Avenue of Fashion district of Detroit about how to…
July 11, 2014 in Customer Loyalty, Data, and 2 others
If you're gong to connect with your customers via email to congratulate them on a milestone with your product, don't wait for months after the milestone to do it. Especially…
July 8, 2014 in Advertising, Customer Service, and 4 others
Better motivation to shop. Better closing tool. Better customer experience. All things you can achieve if you just know how your customer wants to pay and can customize the experience…
June 12, 2014 in Ad of the week, Marketing, and 3 others
Everybody's going a little World Cup crazy today. But, if you really want to see some amazing soccer shots, watch this McDonald's spot featuring regular people making crazy trick shots….
June 10, 2014 in Customer Loyalty, Customer Service, and 4 others
There's been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is an old idea that has found new life in…
June 9, 2014 in Branding, Corporate Culture, and 3 others
This is an exciting time for brands, companies, non-profits and organizations. There is so much data available to us. We can now know more about our customers and potential customers…
June 3, 2014 in Advertising, Digital Marketing, and 4 others
When you combine your data with social media marketing in smart new ways, you can get incredible results – even if you're a high-ticket brick and mortar retailer. Here's a…
May 22, 2014 in Ad of the week, Marketing, and 3 others
How's this for your marketing team really thinking out of the box? Grey Advertising and Foca Beer took advantage of Brazil's Freedom of Religion law by spending the $550 to…
April 17, 2014 in Ad of the week, Content Marketing, and 4 others
What to you get when you combine some of the coolest chefs with media cred, the popular hacking culture and one of the best brands at content marketing? You get…
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