March 18, 2014 in Advertising, Holidays, and 2 others
This time of year I used to have to do St. Patrick's Day sales for all our retail clients. We'd have rainbows and leprechauns and Irish jig music and all…
February 19, 2014 in Engagement, Marketing, and 3 others
Looking for a unique and brand-centric way to connect engage your Facebook fans? How about digitally connecting them with a pack of real wolves in real time? That's exactly what…
February 11, 2014 in Advertising, Marketing, and 3 others
Which is the better strategy for your TV ad campaign: :15 second spots or :30 second spots? It all depends on who you ask. And, more importantly, what are your…
February 3, 2014 in Advertising, Marketing, and 2 others
It was an interesting crop of ads for this year's Super Bowl. Not too many went way over the top this year. Even perennial Super Bowl worst list resident, Go…
January 28, 2014 in demographics, Digital Marketing, and 4 others
The increase of data available has become more important to companies. Social channels are becoming a rich source of that data. Prospecting for new customers has always been important… and…
January 21, 2014 in Advertising, Holidays, and 3 others
Yesterday was Martin Luther King Day. The Global Village Store in Duluth, Minnesota thought it was a good idea to celebrate by putting everything black on sale. Their in-store signage…
December 10, 2013 in Content Marketing, Customer Service, and 5 others
2014 will be highlighted by three key trends: budget shift to mobile spend, focus on seamless customer experience and relationship driven marketing. 1. Major Budget Shifts to Mobile Mobile experience…
November 26, 2013 in Direct Marketing, Marketing, and 1 other
Evolve or die. That is the lesson that I got out of the conversation with our EVP, Michael Morin. As a retail veteran, Michael experienced many of the changes in…
October 29, 2013 in Holidays, Marketing, and 4 others
As consumers are gearing up to shop for the holiday seasons, visual social media platforms are a great tool to showcase retail products, engage brand fans and build buzz around…
October 15, 2013 in Customer Service, Holidays, and 2 others
During the holidays, traditional and digital channels get quickly cluttered as competition for consumers attention heats up. Retailers who hope to break through the information clutter and keep the customer…
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