October 15, 2013 in Customer Service, Holidays, and 2 others
During the holidays, traditional and digital channels get quickly cluttered as competition for consumers attention heats up. Retailers who hope to break through the information clutter and keep the customer…
September 17, 2013 in Advertising, Marketing, and 3 others
Making good commercials is challenging and stressful. Making good commercials that also serve as good retail spots to motivate sales is doubly so. You have 30 seconds to convey a…
September 10, 2013 in Digital Marketing, Engagement, and 3 others
Contests are an excellent tool to generate excitement and engagement on your Facebook page as well as generate leads. Following their consistent trend of changing policies, Facebook now makes it…
August 20, 2013 in Advertising, Customer Service, and 7 others
Working with retail clients has taught me first-hand that it’s very rare when things are NOT busy in their world. Whether it’s rolling out a new product on Facebook, driving traffic to their ecommerce website, or running a contest on Pinterest, it’s easy to lose track of what’s important. Enter The Pareto principle, also known as the 80-20 rule. It states that roughly 80% of the effects come from 20% of the causes. As a common rule of thumb in business, “80% of your sales come from 20% of your clients”. If we apply it to social media that means 80% of your engagement/likes/success comes from 20% of your efforts. By applying the 80 20 principle, retailers will uncover hidden gems and fix the leaks that provide the most strain on your resources.
August 15, 2013 in Advertising, Digital Marketing, and 5 others
Nothing compares to watching an athlete hit his prime for the first time. They combine all the years of training, talent, technique and hard work into one impressive performance. It…
June 18, 2013 in Customer Loyalty, Marketing, and 1 other
With as much money as you spend on getting customers through the door and salespeople to get them to buy something, it just doesn’t make sense to have the last…
May 28, 2013 in Advertising, Holidays, and 2 others
Memorial Day sale, 4th of July sale, retail marketing, 4th of July retail strategy, retail strategy, natural holidays, 4th of July
May 21, 2013 in Content Marketing, Marketing, and 2 others
Social media can be fast and chaotic for any business owner, making it crucial not to dive in without a plan. Each month retailers are presented with a unique challenge…
May 20, 2013 in Books, Business, and 6 others
Does your future really depend on reading Mitch Joel’s new book Ctrl Alt Delete? I’d have to say a very definite maybe. If you’re the winner of last weekend’s record-breaking…
April 30, 2013 in Marketing, retail marketing, and 1 other
Twitter is an essential tool for a retailer’s toolbox in the new age of communication. This social media platform where messages are limited to 140 characters, moves at the speed…
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