March 5, 2013 in Marketing, retail marketing, and 0 other
Retailers constantly compete to stand out from the crowd. Most of the time consumers see a blur of ads, commercials and mailers. One of the sure ways to stand out…
February 26, 2013 in Marketing, media, and 2 others
As we previously blogged about, technology is changing at breakneck speeds, and so are your customer’s habits. One of the areas where technology is changing consumer behavior quickly is in…
February 19, 2013 in Customer Loyalty, Marketing, and 2 others
Smartphone penetration has gone over 50% now. Mobile search is rapidly gaining on the number one way people search online. Our society and online use is going mobile and retailers…
February 12, 2013 in Marketing, media, and 1 other
To stay relevant in the consumer’s minds, retailers need to understand the changing consumers today and how it affects advertising Media Mix. Take my family for example, when we watch…
February 5, 2013 in Advertising, Marketing, and 2 others
If you're a retailer who wants to create a promotion designed to entice customers to spend their tax refund windfall at your store, don't wait until tax day. A lot…
February 4, 2013 in Advertising, Humor, and 4 others
This year's Super Bowl crop of ads was… well, interesting. Some of the big dogs of years past weren't there at all (Pepsi) and some just didn't make a good…
January 29, 2013 in Advertising, Holidays, and 3 others
Successful retail promotions are all about giving customers what they want when they want it. And giving them a reason to shop now. For some retailers, the Super Bowl provides…
January 22, 2013 in Branding, Marketing, and 1 other
You may know how your brand is delivered visually. You’ve probably got a firm grasp on what it should sound like. But what should it smell like? Years ago I…
January 16, 2013 in Ad of the week, Marketing, and 1 other
The folks at Coke have been doing some great marketing over the years and this is another fine example. Just happened to stumble upon their new campaign out of Brazil,…
January 8, 2013 in Business, Direct Marketing, and 2 others
Over the holidays, many shoppers were keeping their budgets in line by searching out the best bargains, then cashing in on even greater savings with store-sponsored coupons. Macy’s shoppers were…
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