November 20, 2012 in Holidays, Marketing, and 1 other
We moseyed around one of the big suburban malls over Veteran’s Day weekend. Sales were rocking a major department store while shoppers bagged bargains. Amidst it all was a plethora…
November 13, 2012 in Business, Marketing, and 1 other
The election’s over. And while we advertisers can finally enjoy an abundance of better quality avails from the TV stations, no one knows how (or if) the denizens of D.C….
October 15, 2012 in Marketing, Social Media, and 0 other
“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” Albert Einstein Over the past few weeks I found myself…
October 9, 2012 in Advertising, Marketing, and 3 others
Running a full advertising schedule in an election year can be tough to achieve. And for our retail clients, TV advertising is the stream on which their revenue flows. If…
September 18, 2012 in Advertising, Marketing, and 1 other
Pressure points are aggressive, appealing short-term deals added to a retail event . We encourage our furniture retailers to include them as frequently as once a month, and always over…
September 4, 2012 in Advertising, Holidays, and 4 others
We have trained the American public to wait for natural holidays to shop. It's not just a day off to shop, it's when all the retailers give their best deals….
August 28, 2012 in Advertising, Marketing, and 3 others
These days you need to get the most out of your media budget, especially if you’re battling in the retail arena. We have a tactic that is working well for…
August 21, 2012 in Branding, Marketing, and 1 other
Everyone is watching the J.C.Penney rebranding effort. It’s easy, in a universe that demands instant gratification, to nay-say the prospect of success. Knowing that most executives, a lot of Boards…
August 20, 2012 in demographics, Direct Marketing, and 3 others
If you work inside the social media or marketing space, it's easy to think everyone understands the basic rules of professionalism online. Even the often touted examples of what not…
August 14, 2012 in Branding, Marketing, and 2 others
(updated 8/20/15) You wouldn’t take off on a dangerous trek without excellent navigational tools and a damn good map, right? That’s just what you’re doing when you strike off boldly…
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