August 14, 2012 in Branding, Marketing, and 2 others
(updated 8/20/15) You wouldn’t take off on a dangerous trek without excellent navigational tools and a damn good map, right? That’s just what you’re doing when you strike off boldly…
August 7, 2012 in Marketing, retail marketing, and 1 other
You know, you have to hand it to retailers. They pull hard-won traffic into their stores, then transform those bodies into card-swiping buyers happy with the products they’re purchasing and…
July 31, 2012 in Marketing, Mobile, and 2 others
Your customers are being picked off. One by one. Sometimes right when they’re standing in your store. In fact, your beautiful displays could be a showroom for some online store’s…
July 20, 2012 in Advertising, Digital Marketing, and 2 others
Advertisers are scrambling to find places where people will still watch their ads. How do you get people to not skip them on TV with their DVR? How do you…
July 17, 2012 in Advertising, Direct Marketing, and 3 others
Over the years retailers have trained customers to expect a sale with the biggest offers on the “natural holidays” like 4th of July, Labor Day and Thanksgiving. When these special…
July 10, 2012 in Books, Business, and 3 others
As president of the Detroit chapter of Social Media Club, I had the extreme pleasure of welcoming Gini Dietrich as speaker at our monthly event last night. Having spent a little…
June 11, 2012 in Business, Digital Marketing, and 4 others
Getting started on Facebook for your business can be a scary thing. For one thing, Facebook is always changing the rules. 5 months ago, we were building landing pages to…
May 15, 2012 in Cause marketing, Marketing, and 4 others
Whether you're putting together a conference, a charity event or a brand new inspirational festival, there are certian things you need to do to make sure it's a success. Today's…
May 1, 2012 in Digital Marketing, Marketing, and 4 others
I am not a data geek. I don't live for data. Other people here at Yaffe do, but I'm not one of them. I appreciate how data can help me…
March 31, 2012 in Business, Content Marketing, and 4 others
Yesterday, the $640 Million Mega Million lottery jackpot created a bunch of winners long before the numbers were ever picked. Sure, there were three winning tickets when the numbers finally…
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