Tidbits Blog

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August 16, 2011 in Branding, Business, and 4 others

Simple Ways to Curate Content for Your Company

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Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.

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June 14, 2011 in Digital Marketing, Marketing, and 2 others

Web-Based Film Endorsements – Trend or Target Marketing?

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Last week, I saw something entirely new on a movie trailer… A collective endorsement from a web site. The popular movie review site RottenTomatoes.com has developed a new “Certified Fresh” icon that is being used in the new film “X-men First Class.” Stamped on at the end of their trailer, it serves as a seal of approval by meeting the “Rotten Tomatoes” criteria. Is this a new trend or just target marketing to a younger, tech-savvy demo that doesn’t read newspapers?

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June 10, 2011 in Advertising, Business, and 4 others

Blog #300 – What We’ve Learned

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This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.

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May 17, 2011 in Branding, Engagement, and 5 others

4 Reasons Your Company Should Be On Empire Avenue

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Running your company is serious business. Empire Avenue is the latest time-wasting game that’s the hottest social media darling. So, why would you pay an employee real money to set up your company on Empire Avenue, where it can be sold for play money? Doesn’t seem like a good use of someones time, does it? Yet, I think there are good reasons you might want to consider it.

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