October 12, 2017 in Cause marketing, Data, and 5 others
July 24, 2017 in Customer Loyalty, Customer Service, and 6 others
Using Gamification to Steal Customers from Your Competition
My morning routine is a case study in how you can use gamification in your retail marketing to steal your competition’s customers. You, see, I’m a coffee addict. The first…
May 4, 2017 in Advertising, Business, and 2 others
Full-Service Makes a Comeback
We’re all inundated with questions about the “future of the agency model” and the ongoing debate between full service agencies and specialty shops. Both have merit. Still, I come down…
April 20, 2017 in Branding, Corporate Culture, and 4 others
How One Bad Policy Can Unravel a Great Brand Story
If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of…
April 17, 2017 in Data, demographics, and 4 others
The Best Digital Strategies for Effective Healthcare Regional Marketing
Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing…
March 2, 2017 in Advertising, Corporate Culture, and 3 others
Why We Love Marketing
It’s crazy. It changes constantly. It’s a little bit science, a little bit art. What worked yesterday won’t necessarily work tomorrow. Deadlines shift – and never in the direction you want…
February 17, 2017 in Data, database management, and 3 others
How Data-Driven Solutions For Education Marketing Can Increase Recruitment
Two out of three college recruiters don’t have the right tools to understand their markets or talent pool. With education costs soaring, it is more important than ever for those in higher…
February 14, 2017 in furniture retailers, Marketing, and 4 others
How to Use Contests and Giveaways to Drive Store Traffic
Contest and giveaways have long been effective tools in the retail marketing toolbox. The old ways of doing them still work today. But there are a whole new batch of…
February 3, 2017 in Digital Marketing, General, and 4 others
How Government Agency Marketing Can Embrace Mobile Through Apps
Technology and mobile devices have revolutionized the way we work and connect. One way that government agency marketing is embracing this innovation is through mobile apps. Apps are becoming an essential…
January 10, 2017 in Branding, Customer Centric Marketing, and 2 others