December 13, 2010 in Advertising, Business, and 5 others
They came at me two at a time, then three and finally one lone bearded guy in a hat. Smiling young people striking up conversation with me as I strolled…
November 24, 2010 in Ad of the week, Marketing, and 1 other
This has never happened to me before. My wife and I were watching one of the shows we had DVRed. As I was zapping through the commercials (yes, as a…
November 15, 2010 in Business, Customer Loyalty, and 3 others
After a fantastic quarter with a local client and watching its customer-base grow nationally, I've been thinking about what it means to "Buy Local." I should start by stating that…
October 19, 2010 in Digital Marketing, Engagement, and 2 others
I didn't expect to find it in a sleepy little town of 8000 sandwiched between a national forest and Lake Michigan. But, a couple of weeks ago I visited the small…
October 12, 2010 in Business, demographics, and 2 others
They say don’t believe everything you see on TV. But that doesn’t mean you shouldn’t believe some of it. Like when the authoritative voice warns you, “Kids, don’t try this at…
October 11, 2010 in Advertising, Branding, and 5 others
Brand Camp 2010 was last Friday. It had a different vibe than last year's event, but still was a day full of great speakers giving great presentations. Some were informational, some…
September 20, 2010 in Advertising, Engagement, and 2 others
Admittedly, I'm not normal. I have been known to yell "Hey, I was watching that!" when my daughter changes the channel in the middle of a commercial. But it turns…
September 16, 2010 in Ad of the week, Marketing, and 1 other
Marketing green has been a significant trend for awhile now. So, when this ad opens up with a shot of huge chunks of ice crashing off the polar ice shelf…
September 10, 2010 in Advertising, Customer Loyalty, and 2 others
I often think about advertising on my morning runs. Not in a "things I have to do for clients today" sort of way, but in a mind-freeing, creative sort of…
September 2, 2010 in Business, Customer Service, and 2 others
The landscape of social media marketing changes every day—literally. That's not a revolutionary statement, but I find it helpful at times to step back and do what I tell my…
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