June 25, 2010 in Business, Corporate Culture, and 3 others
Been thinking a lot about entrepreneurs and startup businesses. Much of the talk in the Michigan area is about how it's not going to be the rebirth of the big…
June 18, 2010 in Branding, Business, and 2 others
You hear a lot these days about how brands need to shift from just broadcasting sales messages to telling stories. This is especially true when you move into the digital…
June 14, 2010 in Branding, Business, and 3 others
We really have to think hard about looking at the glass half full to restore the energy this city embodies. So much is happening to give this city a new…
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
May 27, 2010 in Branding, Business, and 5 others
For those of you who read Mike's Ad of the Week post about the Skittles Tube Sock ad, you'll remember how he said, "You're not really sure if they're brilliant…
May 18, 2010 in Branding, Business, and 5 others
If you have the right team and put your mind to it, you can create a start up business over the weekend. That's one of the things I learned at…
May 13, 2010 in Branding, Business, and 3 others
Every company that has achieved huge success had a moment in their development when they stepped off the "me too" cliff and plunged headlong into the abyss alone. To truly differentiate…
May 7, 2010 in Advertising, Branding, and 8 others
The world of marketing and business is changing so fast, chances are you feel like you're falling hopelessly behind in some aspect of it. Everyone is sorting through all the…
May 3, 2010 in Business, Customer Loyalty, and 5 others
There's a lot of talk these days about foursquare and other geolocation apps and services. Most marketers are excited about the possibilities to be able to connect with customers based…
April 20, 2010 in Branding, Digital Marketing, and 4 others
How many times are you working on a digital or social media strategy for a client and you wished you had a case study or two to prove your points?…
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