January 20, 2010 in Ad of the week, Engagement, and 3 others
This week we’re sending a little love out for a video Coke produced for the web, called “Happiness Machine.” It features a “special” Coke machine they set up in a New…
January 19, 2010 in Business, Digital Marketing, and 4 others
There are a lot of self-proclaimed experts and gurus out there,claiming to be able to help you navigate the web 2.0 world. Social media's been around for awhile, but the…
January 14, 2010 in Advertising, Branding, and 8 others
If you’re an entrepreneur or smaller business looking to get more business on a small to miniscule budget, there’s good news and bad news. The good news is that with…
December 30, 2009 in Ad of the week, Advertising, and 6 others
Welcome to advertising in the consumer conversation age. This ad isn't Ad of the Week because it's stellar creative. It's featured because of what it represents in this new digital…
December 28, 2009 in Advertising, Branding, and 7 others
It's a question asked more and more. Businesses and individuals are putting more time into blogs, podcasts and other digital media. And they want to know how this is going…
December 16, 2009 in Branded Entertainment, Branding, and 6 others
Online content created by consumers isn't just bad home movies any more. With the availability of great, easy-to-use tools, the consumer has upped their game beyond the "Funniest Home Videos"…
December 10, 2009 in Advertising, Branding, and 6 others
Moms are not what they used to be. They aren’t like those old-fashioned mothers portrayed on TV, where they had all the time in the world to stay at home…
December 8, 2009 in Advertising, Branding, and 5 others
Mad Men, the popular ad agency show on AMC, takes place during the golden age of advertising creativity. TV was a fairly new medium, but people had worked with it enough…
December 2, 2009 in Ad of the week, Advertising, and 2 others
Yesterday was aids awareness day. In honor of that, we'd like to make the (Red) campaign our ad of the week. It's good work for a good cause. In the…
November 26, 2009 in Advertising, Branded Entertainment, and 9 others
Sitting at home watching the Thanksgiving parades on TV, I'm struck by how much marketing has changed in recent history. Sure, that's something I've known for some time, but watching…
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