October 9, 2009 in Advertising, Design, and 5 others
Engagement. It's one of the buzz words you hear all the time. But, it's true. With all the choices for the consumer's media time these days, you need to engage…
October 1, 2009 in Books, Branding, and 7 others
Guest blog by Marilyn Suttle, co-author of "Who's Your Gladys? How to Turn Even Your Most Difficult Customer into Your Biggest Fan" Today's customers research their buying decisions on the…
September 30, 2009 in Ad of the week, Advertising, and 2 others
Starting today, we will post a weekly favorite ad, web video, viral video, print ad, outdoor ad or any other creative marketing that catches our eyes and tickles our fancy….
September 29, 2009 in Advertising, Branding, and 4 others
I'm a newspaper guy. Been one all my life. Love my morning paper. Except now it only comes 3 times a week. And then, it's thin. I've already bemoaned this…
September 17, 2009 in Branding, Business, and 5 others
They are watching. And they are talking. They told everyone what I did after dark in the Walgreens parking lot! In this age of transparency, you never know who is…
September 9, 2009 in Branding, Business, and 6 others
Guest blog post by Joanie Abraham, president of StyleBranding, Inc. Two major market forces are blowing their weight around the retail industry: – Retail brands are slowing their store expansion…
September 2, 2009 in Advertising, Branding, and 3 others
Still waters don't always run deep. Sometimes they just stagnate, fill up with algae and smell bad. This same thing can happen to your business model, marketing plan, corporate culture…
August 31, 2009 in Business, demographics, and 5 others
It’s pretty safe to say that the advent of Google has transformed our lives. It has made it easy to access anything and everything. "Just Google it," has become a…
August 10, 2009 in Branding, Business, and 4 others
Guest post by Chuck Smith of Chuck Talks Business. I was reading Chris Brogan's blog the other day. The topic was the myth of brand loyalty. In the post Chris…
August 7, 2009 in Advertising, Branding, and 5 others
You can't create a viral video, because no one knows for sure what will grab the public's fancy. You can, however, create a great web videos that go viral, though. We've…
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