January 23, 2009 in Advertising, Branding, and 3 others
Did you read last week’s Furniture Today? The editor’s column was entitled, "Avoid Seven Deadly Words." I know you’ve heard them expressed any number of ways and to refresh your…
January 13, 2009 in Advertising, Branding, and 5 others
From my perspective , Detroit is looking at the light at the end of the tunnel. As the auto industry retools itself for the 21 Century, Detroit is going to end up meaner,…
December 1, 2008 in Branding, Business, and 6 others
My garage door is broken. I need to find a company to fix it and don’t have a clue who to ask or where to look. In the real world…
November 20, 2008 in Branding, Business, and 3 others
You have to be in Detroit to understand it’s virtues as a vibrant, creative environment. The auto industry has produced a long, established sense of power and style on…
November 4, 2008 in Advertising, Branding, and 8 others
The more information you have about your customers and their plans to buy, the more effective your marketing results. Let me give you an example. I have a special event…
October 16, 2008 in Branding, Current Affairs, and 7 others
MySpace, Facebook and the rest of the social media world tends to conjure up visions of teens, tweens and hipsters exchanging nonsense and silliness after school and late at…
October 10, 2008 in demographics, Direct Marketing, and 3 others
Imagine walking into the Ace Hardware in Atlanta and a clerk greets you saying “Hello Ms. Smith. Denver sure is a long way to drive to get to our store”….
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
September 19, 2008 in Branding, Marketing, and 2 others
I just spent over 3 ½ hours on the phone with tech support at AT&T and Apple. I couldn’t get my visual voice-mail to work on my new iPhone. You…
September 16, 2008 in Branding, Business, and 7 others
About a month or two ago a creative director friend of mine sent me a notice on my Facebook page to follow him on Twitter. I didn't know what the…
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