October 21, 2016 in Branding, Content Marketing, and 5 others

Brand Storytelling for Digital and Social Media

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Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation

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October 19, 2016 in Ad of the week, Food and Drink, and 3 others

Ad of the Week: Activia – #InSync Stories: Ingrid Silva

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I found this to be an amazing piece of cinematic storytelling. As part of Activia’s global #InSync campaign, this video follows the life of up and coming ballerina Ingrid Silva from her childhood growing up in a poor community in Rio to the moment she achieves her dream on the stage in New York.

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October 6, 2016 in education marketing, Marketing, and 2 others

The Best Education Marketing Solutions Using Video

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Higher education marketing is most successful when it’s connected with every part of the student journey. Video can play an important part in making that connection. Today’s teens spend a huge amount of their media time with online video, making it a natural medium for higher education recruitment.

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