September 8, 2008 in Advertising, Branding, and 2 others
It’s amazing how far outdoor advertising has come. I’m not talking about those annoying car dealer billboards toting pictures of the mustache-wearing dealers. I’m talking about outdoor endeavors that actually…
August 21, 2008 in Branding, Business, and 4 others
The online environment, as we learn more and more every day is the new land of pure creativity in communicating and interacting with the consumer. Anything goes in marketing a…
July 24, 2008 in Advertising, Business, and 2 others
I read a very interesting article the other day in Deliver magazine about the use of marketing dollars and I thought I would share it with you. It seems that…
July 15, 2008 in Business, Current Affairs, and 9 others
We are living in the age of recommendation. If you spend any time shopping or searching online (and if you're reading this, I assume you do) you have probably been…
July 1, 2008 in Current Affairs, Fashion & Style, and 4 others
I want to be trendy. So do a lot of people. So how do I make sure I am always in on the newest, coolest, next big thing? Well, consumer…
June 26, 2008 in Branding, Current Affairs, and 3 others
Design and style are having a pervasive influence on the vast middle and aspiring middle market consumer. Nothing demonstrates this better than the crazed reaction to the launch of the…
Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…
June 12, 2008 in Advertising, Branding, and 4 others
If you’re going to hit me through my cell phone you better be good I’m always looking at the next great thing that will allow us to communicate with style,…
We all know that consumers hate advertising, unless of course it’s a funny beer commercial and/or something that has chimpanzees acting like humans. We develop the messages, and everyone else…
Regular readers may have noticed a distinct drop off in comments to our blogs here at Yaffe Tidbits. In fact, it’s been since early this year since anyone posted a…
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