April 11, 2008 in Advertising, Business, and 3 others
Tales from the Road
I know I haven’t written an entry in a while but I thought you’d appreciate this. I just got back form High Point Market. I was a featured speaker at…
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April 3, 2008 in Advertising, Marketing, and 1 other
The latest broadcast design trends.
In the past few months we Art Directors at Yaffe have noticed some emerging trends in Broadcast advertising. Techniques that have been getting a good amount of use in the…
March 13, 2008 in Advertising, Business, and 4 others
New Tech Coupons
The supermarket chain, Kroger has this wonderful program that they run in conjunction with Proctor and Gamble. Instead of clipping coupons you can know go on-line at Kroger’s web site…
February 29, 2008 in Advertising, Branding, and 5 others
New Trends Innovative or Disruptive?
Given the influx of tourists in New York City, Saks Fifth Avenue’s campaign "Want It!" is targeting tourist-centric locations. The campaign is set to launch next month on double-decker tour…
February 20, 2008 in Advertising, Branding, and 4 others
Are you emotionally attached to your TV?
New York firm NewMediaMetrics is trying a new strategy to provide Clients with consumer data and insights. Basing their model on methods from a 1930’s research study, they have been…
February 12, 2008 in Current Affairs, Marketing, and 4 others
The end of News as we know it?
An expert on news has predicted that newspapers and TV news will cease to exist in the very near future. Michael Morin, our EVP and head of Yaffe Direct went…
January 28, 2008 in Business, Current Affairs, and 1 other
Chinese Food for Thought
I was watching MSNBC a few weeks ago, and they had an interesting story about Warren Buffet and his furniture business (Nebraska Furniture Mart). For those who don’t already know,…
January 16, 2008 in Advertising, Branding, and 5 others
The evolution of social network marketing
Well, according to all I’ve been reading and listening to, Social Networking has hit critical mass. Enough people have joined these online communities, that they’ve become relevant to the general…
January 8, 2008 in Advertising, Current Affairs, and 6 others
Blogging in the New Year
Ok, so I’m having a mental block on what to write about for the first blog of 2008. I guess I could go on and on about how we all…
November 9, 2007 in Advertising, Branding, and 2 others
All the World’s an Ad…
As I sit here, typing away on my DELL computer, enjoying an ice, cold COCA-COLA, I started thinking about product placement. You see it in movies, TV shows and video…