October 25, 2007 in Advertising, Branding, and 4 others
As consumers become more aware and uninterested in marketing messages, retailers must strive to continue to be relevant and address their needs. Consumers readily admit that they are interested in…
October 18, 2007 in Advertising, Branding, and 2 others
I get the Creativity Magazine’s Creativity Online email several times a week. It’s pretty good, you get to see the latest and greatest efforts of your fellow ad rats. You…
October 12, 2007 in Advertising, Branding, and 3 others
This week saw the release of another installment of Dove’s campaign for real beauty, a commercial entitled “Onslaught” , Now before we get to the back-patting and congratulatory “we’re showing…
October 3, 2007 in Advertising, Direct Marketing, and 3 others
For a long time, variable imaging has allowed marketers to personalize direct mail messages and make them relevant to their customers for a long time. Email marketing offers an opportunity…
September 26, 2007 in Advertising, Branding, and 5 others
As I was looking for a subject for our agency’s weekly Tuesday Trend Talk, my sister directed me to a podcast talking about how boomer women are hitting their 50’s…
So, the rush is on to create video content for the web. You probably already knew that. But, apparently the big movie studios are just waking up to that fact….
August 27, 2007 in Advertising, Branding, and 4 others
We’ve talked many times before about how to categorize customer segments – by general demographics, by purchase habits and lifestyle traits. But are you ready to invest in reaching out…
August 15, 2007 in Advertising, Branding, and 2 others
It seems like it was only yesterday that everyone was predicting that consumer generated spots were going to change advertising forever. But has this medium gone the way of internet…
August 9, 2007 in Branding, Current Affairs, and 2 others
Wanna do a status-check to see where you stand? It’s not as simple as it used to be. In the past people could just look at the amount of material…
July 30, 2007 in Advertising, Branding, and 4 others
New Consumer classifications. New media. Consumer-driven content. One to one marketing. Guerilla marketing. New audience measurements. Every time you turn around these days, there’s a new way to classify, reach…
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