July 30, 2007 in Advertising, Branding, and 4 others
New Consumer classifications. New media. Consumer-driven content. One to one marketing. Guerilla marketing. New audience measurements. Every time you turn around these days, there’s a new way to classify, reach…
You’d have to be completely cut off from the world not to hear bout the upcoming release of the Simpson’s movie. The buzz generated from the Simpsons/7 Eleven partnership has…
July 10, 2007 in Direct Marketing, Marketing, and 3 others
I’m not a big time shopper. In fact I’m probably like most guys. Get in, get it and get out of there. However, there have been times when the anal…
June 20, 2007 in Branding, Current Affairs, and 5 others
How awesome is this going to be? It looks very impressive. But, how revolutionary is it actually going to be? Will it drastically change the way people operate as a…
June 5, 2007 in Advertising, Direct Marketing, and 2 others
“From ‘hits’ to ‘page views’ to ‘uniques,’ people have been trying to quantify online media since its inception, but as the Web has matured, metrics have lagged. Until now.” So…
May 29, 2007 in Advertising, Branding, and 2 others
When Comerica decided to move their headquarters from Detroit to Dallas, some local yokels were demanding that The Detroit Tigers change the name of their stadium from Comerica Park to…
Dunkin’ Donuts and several other retailers have recently invaded yet another tech gadget you may own with marketing messages! A recent article of Brandweek reported that GPS systems, previously known…
Talk about your Super Moms! Who has time to do all this stuff? In today’s weekly Trend Talk, we discussed a new website that, in their words, "is the home…
Is this the beginning of the end of radio advertising? Apparently, a music radio station down in Texas has decided to pull radio commercials off their airwaves to keep people…
April 25, 2007 in Advertising, Current Affairs, and 2 others
Some days you get the bear and other days the bear gets you. When you are up to your… in alligators, it's really hard to remember that your original intention…
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