I was catching up on my reading with the August issue of the Big Idea when I came across an interesting article. Titled, “Drastic Measures: Gauging the Impact of Advertising,”…
We’re an odd bunch, us advertisers. Most of us really enjoy our jobs and do a lot of good things, for our clients, for the economy, sometimes even…
I have a sign on my office door with a famous advertising quote on it. It says, “Creativity. The last legal means of gaining an…
September 12, 2006 in Advertising, Marketing, and 0 other
Yes. I’m old enough to remember MTV launching its network with the song, “Video Killed the Radio Star”. Well despite MTV, I-pods and satellite radio, broadcast radio is still alive…
August 28, 2006 in Advertising, Branding, and 2 others
Now what? As a marketing and advertising firm, we have to jump into the whole new media thing with both feet, right? I mean, any self-respecting agency needs a blog;…
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