July 26, 2016 in Data, Marketing, and 2 others
What makes AM/FM radio so special compared to other media channels when it comes to targeting Millennial shoppers? Well, there are some surprising statistics that say that traditional radio may just be a cut above the rest. There are some large opportunities targeting Millennials via AM/FM radio that many advertisers may overlook.
July 22, 2016 in Branding, Corporate Culture, and 5 others
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
July 19, 2016 in Advertising, Direct Marketing, and 4 others
If you’re a retailer, you pretty much have to participate in the big five natural holidays – if you don’t the competition will probably hand you your lunch. Customers expect big things and will search out where the best deals are. Here are ways to make sure you get the most out of your holiday sale.
July 18, 2016 in Data, demographics, and 4 others
Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.
July 14, 2016 in Cause marketing, Data, and 5 others
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”
July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others
We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.
June 30, 2016 in Cause marketing, demographics, and 3 others
Having a good volunteer base is vital to a non-profit organization. Volunteers perform much of the necessary work to further the organization’s mission, whether it’s serving meals at a food…
June 28, 2016 in demographics, furniture retailers, and 3 others
When Millennials want fast and convenient shopping, they go online. They come into the store to get something special. Retailers are using insights like this to create in-store experiences that invite Millennial shoppers to come in, relax and enjoy a comfortable experience.
June 21, 2016 in Customer Loyalty, Marketing, and 3 others
As we’re now half way through 2016, I thought we’d take a look at what are the top issues retailers are facing today when it comes to marketing. In no particular order, here’s my top 10 list
June 10, 2016 in Customer Service, Data, and 7 others
Millennials have always been able to customize their own experiences around their personal likes and dislikes. Smart marketers use the enormous amounts of data available and use it to serve up personalized messages, products and services to each customer.
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