May 28, 2016 in demographics, Digital Marketing, and 6 others
I was reading an article titled How Often Do Women Interact with Brands Digitally? by eMarketer in their May 10 week in review email and thought “hey! I just interacted…
May 24, 2016 in demographics, furniture retailers, and 3 others
Millennial shoppers don’t respond to the same types of messaging that their baby boomer and Gen Xer predecessors did. We’ve put together this infographic as a handy guide when crafting your furniture retailer messages for Millennial shoppers.
May 20, 2016 in Data, Engagement, and 4 others
Influencers are important to any non-profit organization. They can amplify your content and bring more passionate people into your community and shine a light on your cause. But how do you find the right influencers and attract them to put their influence to work for you?
May 12, 2016 in Advertising, Healthcare, and 3 others
If you are doing healthcare regional marketing, you have to follow HIPAA regulations and chances are you don’t have a huge team of lawyers that a national healthcare company has at their disposal. And what’s okay in one region may not be okay in another. The key for you to create effective marketing without running into trouble is making sure everyone on your team understands the rules.
May 10, 2016 in Content Marketing, Engagement, and 3 others
In last week’s #RetailerTuesday post, I talked about why retailers should use content marketing. Now, let’s take a look at the type of content retailers should create to help find, convert and…
May 3, 2016 in Content Marketing, Engagement, and 4 others
Is content marketing critical for retailers? If you're a consumer goods brand like Red Bull or Wheat Thins, creating content makes sense. It is even more critical in the long…
April 28, 2016 in Branding, Engagement, and 3 others
The lesson about creating videos that work for your company or brand was really a lesson about the stories you tell. In this transparent, easily researched world, it's all about…
April 19, 2016 in Advertising, Data, and 4 others
Many retailers know they should be reaching their customers in the digital and mobile worlds where people are spending more and more of their time these days. But knowing you…
April 5, 2016 in Advertising, Data, and 6 others
In this age of always-connected, marketing-savvy consumers, do promotional events still work to drive traffic into your store? The short answer is yes. But, it is more complex than that….
March 24, 2016 in Advertising, Digital Marketing, and 2 others
The only real way to prove RIO (Return On Investment) for social media is through social advertising. That was a key statement by John Patterson, Associate Director of Social Media…
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