March 15, 2016 in Advertising, Marketing, and 5 others
If you're a retailer who advertises, you probably have a weekly or monthly budget for how you place your media. You have weekly or bi-weekly or big monthly retail marketing…
February 25, 2016 in Branding, Customer Service, and 4 others
Everybody wants to attract Millennial shoppers to their store. But how far are you willing to go? A recent article in Fortune boldly stated Whole Foods may add tattoo parlors…
January 26, 2016 in Marketing, retail marketing, and 1 other
For many retailers across the Midwest and East Coast, last weekend's massive winter storm shut down stores and disrupted sales. In fact, the economic impact of the storm was about…
January 12, 2016 in Advertising, demographics, and 3 others
The big national retail brands spend tons of money on branding. What what about regional and local retailers? It's hard to move away from promotional marketing that moves the weekly…
December 8, 2015 in Customer Service, Marketing, and 1 other
You can do everything right when it comes to retail marketing and still have it fall apart at the store level. That is, if your sales staff either isn't fully…
December 1, 2015 in Holidays, Marketing, and 1 other
By all accounts, there were less people out shopping on Black Friday this year. There are articles about it, the local news was at stores and malls showing the smaller…
November 24, 2015 in Advertising, Holidays, and 2 others
Even though some retailers have been having Black Friday Sales for weeks now, the actual Black Friday is now just a few days away. And with it, we officially kick…
November 17, 2015 in Advertising, Data, and 6 others
Retail is a fast-paced, ever-changing world where you can't sit still and you're only as good as your last sales report. But, having done retail marketing for most of our…
November 11, 2015 in Ad of the week, Holidays, and 3 others
The holiday ads are upon us! Sure, Christmas may be a month and a half away, but brands have already rolled out there holiday ads for some time now. That's…
October 16, 2015 in Content Marketing, Current Affairs, and 3 others
With the widespread acceptance of social media, digital and mobile platforms, marketing to people in real time, tying into real events as they happen has become a real thing. And…
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