September 1, 2015 in Advertising, Data, and 5 others
The sad fact about retail marketing is most mid to small-level retailers don't believe they have the budget to put towards promoting a specific product line or department within their…
July 14, 2015 in Advertising, Data, and 4 others
You don't have to have a huge database and a big budget for your customer data to bring you more business. We know this is true, because we helped a…
June 30, 2015 in Marketing, Promotion, and 1 other
A McDonald’s double cheeseburger and a small fry “combo” for $2.50 – that’s their summer “special.” But just how special is that? Especially when you do the math. A Double…
June 16, 2015 in Business, Content Marketing, and 4 others
You don't have to be a large national or international company to give you business an advantage over your competition using original online content. In fact, it may be easier…
March 3, 2015 in Advertising, Digital Marketing, and 5 others
You put together a good sales event. Created good offers. Priced everything in the store with special tags. Spent a good budget promoting it. And when the weekend of the…
January 20, 2015 in Business, Data, and 2 others
Seems every time you turn around, some new business is having huge success by disrupting the way business in their category is done. Uber is doing it to the taxi…
January 15, 2015 in Branding, Business, and 3 others
To bae or not to bae, that is the question I seem to be hearing a lot these days. Just this morning, I was listening to a Marketing Profs podcast…
January 6, 2015 in Advertising, Business, and 10 others
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
December 23, 2014 in Holidays, Marketing, and 2 others
Christmas is only 2 days away. And if you're like most stores, or any brands for that matter, you will probably have some sort of holiday greeting on your social…
December 16, 2014 in Business, Customer Service, and 6 others
Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…
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