February 4, 2013 in Advertising, Humor, and 4 others
This year's Super Bowl crop of ads was… well, interesting. Some of the big dogs of years past weren't there at all (Pepsi) and some just didn't make a good…
October 9, 2012 in Advertising, Marketing, and 3 others
Running a full advertising schedule in an election year can be tough to achieve. And for our retail clients, TV advertising is the stream on which their revenue flows. If…
August 28, 2012 in Advertising, Marketing, and 3 others
These days you need to get the most out of your media budget, especially if you’re battling in the retail arena. We have a tactic that is working well for…
July 5, 2012 in Holidays, media, and 3 others
Unless you're a wireless hermit, privacy doesn't exist any more. Even if you don't have any social media accounts and painstakingly make sure you are never seen online, your picture…
May 3, 2011 in Branding, Business, and 9 others
Besides the inspirations and new ways of looking at things, Future Midwest speakers throw out some very interesting statistics during their presentations. I thought it would be interesting to compile a few of them together. Here’s some of the ones I heard at this year’s conference.
April 27, 2011 in Healthcare, healthcare regional marketing, and 3 others
When it comes to the latest mobile digital technology, healthcare is about 10 years behind the rest of the world, but it's growing fast. That statement is according to Jason…
January 24, 2011 in Advertising, Branding, and 4 others
The other day a man asked me what I do for a living and when I told him I work in advertising he told me his brother “lies for a…
November 30, 2010 in Advertising, media, and 2 others
Over the holiday weekend, Stephen Clark and Channel 7 covered a #Backchannel story about Humble Design, a nonprofit that furnishes homes of families in need. Like everyone who's heard of what these women…
November 24, 2010 in Ad of the week, Marketing, and 1 other
This has never happened to me before. My wife and I were watching one of the shows we had DVRed. As I was zapping through the commercials (yes, as a…
July 20, 2010 in Digital Marketing, Engagement, and 6 others
You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched…
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