November 17, 2009 in Advertising, Business, and 6 others
There are many ways to communicate with customers, but email is one of the most effective and yes, even cutting edge, ways available today. Not only can you use it…
November 10, 2009 in Advertising, Business, and 5 others
Am I evil just because I'm an ad guy? I don't think so. But, much of the world does. I can't tell you how many times I've been someplace and the…
September 29, 2009 in Advertising, Branding, and 4 others
I'm a newspaper guy. Been one all my life. Love my morning paper. Except now it only comes 3 times a week. And then, it's thin. I've already bemoaned this…
September 17, 2009 in Branding, Business, and 5 others
They are watching. And they are talking. They told everyone what I did after dark in the Walgreens parking lot! In this age of transparency, you never know who is…
September 9, 2009 in Branding, Business, and 6 others
Guest blog post by Joanie Abraham, president of StyleBranding, Inc. Two major market forces are blowing their weight around the retail industry: – Retail brands are slowing their store expansion…
August 31, 2009 in Business, demographics, and 5 others
It’s pretty safe to say that the advent of Google has transformed our lives. It has made it easy to access anything and everything. "Just Google it," has become a…
August 7, 2009 in Advertising, Branding, and 5 others
You can't create a viral video, because no one knows for sure what will grab the public's fancy. You can, however, create a great web videos that go viral, though. We've…
August 6, 2009 in Advertising, Branding, and 5 others
Is TV advertising dead or dying? Some would have you believe so. All the buzz is about digital and social media. Talk about TV revolves around people skipping ads with…
July 30, 2009 in Advertising, Branding, and 2 others
I was presenting some fun holiday radio ads we wrote to one of our restaurant chain clients yesterday. We were all laughing and having a good time with it. I got to sing some silly…
June 19, 2009 in Branding, Business, and 6 others
With everything that’s going on these days, some say the system is broken. Others say it’s going through growing pains to evolve into something else. Whatever your perspective, it may…
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