August 13, 2008 in Business, media, and 1 other
Knol-edge is power?
Google is at it again. Not only do they own YouTube and Blogger, they now created a website to compete with Wikipedia. It’s called Knol and just like Wikipedia, it’s…
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July 15, 2008 in Business, Current Affairs, and 9 others
Pandora Radio and The Long Tail
We are living in the age of recommendation. If you spend any time shopping or searching online (and if you're reading this, I assume you do) you have probably been…
June 12, 2008 in Advertising, Branding, and 4 others
Hit me with your best shot!
If you’re going to hit me through my cell phone you better be good I’m always looking at the next great thing that will allow us to communicate with style,…
June 6, 2008 in Advertising, Branding, and 2 others
Marketing with Meaning
We all know that consumers hate advertising, unless of course it’s a funny beer commercial and/or something that has chimpanzees acting like humans. We develop the messages, and everyone else…
April 18, 2008 in Advertising, Branding, and 4 others
Creativity is King & the 3 E’s in Email
Great creative always wins. That’s a fact not an observation. Stunning creative wins awards, impresses clients, wins accounts and most importantly, significantly increases consumer response. I spoke about this subject…
March 13, 2008 in Advertising, Business, and 4 others
New Tech Coupons
The supermarket chain, Kroger has this wonderful program that they run in conjunction with Proctor and Gamble. Instead of clipping coupons you can know go on-line at Kroger’s web site…
February 29, 2008 in Advertising, Branding, and 5 others
New Trends Innovative or Disruptive?
Given the influx of tourists in New York City, Saks Fifth Avenue’s campaign "Want It!" is targeting tourist-centric locations. The campaign is set to launch next month on double-decker tour…
February 20, 2008 in Advertising, Branding, and 4 others
Are you emotionally attached to your TV?
New York firm NewMediaMetrics is trying a new strategy to provide Clients with consumer data and insights. Basing their model on methods from a 1930’s research study, they have been…
February 12, 2008 in Current Affairs, Marketing, and 4 others
The end of News as we know it?
An expert on news has predicted that newspapers and TV news will cease to exist in the very near future. Michael Morin, our EVP and head of Yaffe Direct went…
January 16, 2008 in Advertising, Branding, and 5 others
The evolution of social network marketing
Well, according to all I’ve been reading and listening to, Social Networking has hit critical mass. Enough people have joined these online communities, that they’ve become relevant to the general…