January 8, 2008 in Advertising, Current Affairs, and 6 others
Blogging in the New Year
Ok, so I’m having a mental block on what to write about for the first blog of 2008. I guess I could go on and on about how we all…
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November 9, 2007 in Advertising, Branding, and 2 others
All the World’s an Ad…
As I sit here, typing away on my DELL computer, enjoying an ice, cold COCA-COLA, I started thinking about product placement. You see it in movies, TV shows and video…
October 25, 2007 in Advertising, Branding, and 4 others
If you text them, they will buy…
As consumers become more aware and uninterested in marketing messages, retailers must strive to continue to be relevant and address their needs. Consumers readily admit that they are interested in…
October 12, 2007 in Advertising, Branding, and 3 others
The Dirt Behind Dove’s Real Beauty
This week saw the release of another installment of Dove’s campaign for real beauty, a commercial entitled “Onslaught” , Now before we get to the back-patting and congratulatory “we’re showing…
October 3, 2007 in Advertising, Direct Marketing, and 3 others
Your TV is talking to you.
For a long time, variable imaging has allowed marketers to personalize direct mail messages and make them relevant to their customers for a long time. Email marketing offers an opportunity…
September 26, 2007 in Advertising, Branding, and 5 others
Women over 50 shouldn’t be invisible
As I was looking for a subject for our agency’s weekly Tuesday Trend Talk, my sister directed me to a podcast talking about how boomer women are hitting their 50’s…