January 8, 2018 in Content Marketing, Digital Marketing, and 8 others
July 24, 2017 in Customer Loyalty, Customer Service, and 6 others
Using Gamification to Steal Customers from Your Competition
My morning routine is a case study in how you can use gamification in your retail marketing to steal your competition’s customers. You, see, I’m a coffee addict. The first…
February 3, 2017 in Digital Marketing, General, and 4 others
How Government Agency Marketing Can Embrace Mobile Through Apps
Technology and mobile devices have revolutionized the way we work and connect. One way that government agency marketing is embracing this innovation is through mobile apps. Apps are becoming an essential…
October 25, 2016 in Advertising, Customer Service, and 7 others
10 Tips for Retail Marketing on Mobile
If you’re trying to bring more customers into your store today and convert more of them into actual sales, it’s important that you have a presence in mobile. Here are 10 tips for retail marketing on mobile
September 27, 2016 in Customer Centric Marketing, Customer Loyalty, and 4 others
Creating Deeper Connections With Customer-Centric Marketing Leads To Better Sales
Customer-centric marketing leads to better sales. When you show you care about a customer, you make a deeper connection with them. Deeper connections lead to customer loyalty. On average, a loyal customer is worth up to 10x their first purchase.
June 14, 2016 in Customer Loyalty, Customer Service, and 5 others
How To Attract Millennial Shoppers By Creating Unique In-Store Experiences
Millennials value relationships, experiences, new technologies and creativity. They like to discover new things and are more likely to spend money on experiences than things. Get shoppers in the door by creating buzz online about store workshops, meet-ups, events, next level customer service, convenience or something they would consider ‘cool’.
May 28, 2016 in demographics, Digital Marketing, and 6 others
Women Interact With Brands on Social Media & Buy. Here’s Proof!
I was reading an article titled How Often Do Women Interact with Brands Digitally? by eMarketer in their May 10 week in review email and thought “hey! I just interacted…
January 5, 2016 in Advertising, Branding, and 5 others
6 Key Retail Marketing Trends For 2016
As we launch into a new year, I once again asked the Yaffe retail experts what they expect to see in retail marketing and retailing in 2016. If you're interested…
January 6, 2015 in Advertising, Business, and 10 others
7 Factors That Will Shape Retailing in 2015
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
November 21, 2014 in Branding, Content Marketing, and 11 others
7 Great Insights From the 2014 #YaffeSocial Workshop
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…