August 10, 2011 in Advertising, Direct Marketing, and 3 others
If you've looked at your mail recently, you may have noticed that much of the direct mail pieces (re: junk mail) you're getting have QR codes on them. You may…
August 3, 2011 in Business, Customer Service, and 3 others
I love seeing companies push their own boundries, trying out new technology and channels to connect with their customers. However, I hate to see them not make full use of the…
July 8, 2011 in Digital Marketing, Marketing, and 3 others
I saw some startling statistics on smartphone usage yesterday in a DiGiDAY article and it got me thinking about all the ways mobile is changing our lives. And how we,…
May 12, 2011 in Ad of the week, Mobile, and 0 other
Have flash mobs been overused to the point of becoming at best ineffectual and at worst, pointless? Yes. Has their place in pop culture opened them up to satire and…
May 4, 2011 in Ad of the week, Mobile, and 0 other
Nokia announced their Astound phone on T-Mobile with this ad that used images on each phone’s screen to tell a story in a unique way. All with a fun version of the song “Don’t fence me in” to drive home the point that this phone frees you to roam around the web in endless possibilities.
April 27, 2011 in Healthcare, healthcare regional marketing, and 3 others
When it comes to the latest mobile digital technology, healthcare is about 10 years behind the rest of the world, but it's growing fast. That statement is according to Jason…
April 20, 2011 in Ad of the week, Business, and 1 other
It's cute. It's simple. It's relevant. It packs a punch in terms of getting a lot of brand features in one spot. And no weird guys shows up at…
February 1, 2011 in Digital Marketing, Direct Marketing, and 4 others
Why is mobile marketing taking off right now? One answer is that it is easily targetable and has high response rate. In fact, mobile ROI is usually at least in…
November 10, 2010 in Ad of the week, Mobile, and 0 other
It opens simple enough. Something we've all seen. Something we can all relate to. People not paying attention to the world around them because they're staring at and playing with…
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