June 22, 2016 in Ad of the week, Branding, and 4 others
The Nike film is just a few seconds shy of six minutes long. I only planned to watch a minute or so to see if I liked it for this post. But it was so well done, I was entranced. I had to watch it to conclusion, even though I had other projects on my desk that needed my attention. It’s my ad of the week!
March 6, 2013 in Ad of the week, Movies, and 0 other
Today's marketing gem is a hidden video experiment to promote the film Dead Man Down. The agency, New York's Thinkmodo, rigged hidden cameras inside and outside of an office building…
July 20, 2011 in Ad of the week, Engagement, and 1 other
It’s a film noir trailer. It’s an ad for a special edition beer. It’s an invitation to a special “in real life” event. And above all, it’s our Ad of the Week. Today we look at a beautifully shot film noir trailer for Stella Artois limited edition Black.
June 14, 2011 in Digital Marketing, Marketing, and 2 others
Last week, I saw something entirely new on a movie trailer… A collective endorsement from a web site. The popular movie review site RottenTomatoes.com has developed a new “Certified Fresh” icon that is being used in the new film “X-men First Class.” Stamped on at the end of their trailer, it serves as a seal of approval by meeting the “Rotten Tomatoes” criteria. Is this a new trend or just target marketing to a younger, tech-savvy demo that doesn’t read newspapers?
November 8, 2010 in Digital Marketing, Engagement, and 5 others
I had the pleasure of attending the first ever 140 Conference Detroit a few weeks back and I was blown away by the stories I heard there. Each story by…
July 15, 2008 in Business, Current Affairs, and 9 others
We are living in the age of recommendation. If you spend any time shopping or searching online (and if you're reading this, I assume you do) you have probably been…
Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…
So, the rush is on to create video content for the web. You probably already knew that. But, apparently the big movie studios are just waking up to that fact….
You’d have to be completely cut off from the world not to hear bout the upcoming release of the Simpson’s movie. The buzz generated from the Simpsons/7 Eleven partnership has…
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