April 19, 2019 in Cause marketing, content development, and 4 others
October 12, 2017 in Cause marketing, Data, and 5 others
You Can Combine Data From Multiple Non-Profit Organizations To Benefit All
These are tricky times for data security. But that doesn’t mean you have to hide your data away from potential allies. With the proper database management, you can combine multiple…
November 18, 2016 in Data, database management, and 4 others
How To Use Data Analysis To Create A Good Faith-Based Marketing Strategy
Data and analytics allows you to understand exactly who your donors are and what drives them. So, you can be more proactive in your marketing approach, improve donor engagement and increase returns on fundraising efforts.
October 21, 2016 in Branding, Content Marketing, and 5 others
Brand Storytelling for Digital and Social Media
Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation
September 1, 2016 in Advertising, demographics, and 7 others
Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
July 28, 2016 in Cause marketing, faith-based marketing, and 3 others
Why You Should Use Video In Faith-Based Marketing To Inspire, Motivate & Unite
Why does video help your faith-based marketing efforts? Because nothing conveys emotion like video. You can read powerful stories. You can see powerful pictures. You can listen to powerful orations. But in video, you can do all three.
July 22, 2016 in Branding, Corporate Culture, and 5 others
Why You Should Target Internal Staff With Your Healthcare Regional Marketing
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
July 14, 2016 in Cause marketing, Data, and 5 others
A Good Non-Profit Marketing Strategy? Use Data to Find Your Best Donors & Lookalikes
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”
July 13, 2016 in Ad of the week, Food and Drink, and 2 others
Ad of the Week: Meals on Wheels – America, Let’s Do Lunch
Want to know how much I love these spots and how effective they are? I just signed up to volunteer a few lunch hours a month to deliver Meals on…
June 30, 2016 in Cause marketing, demographics, and 3 others
Non-profit Marketing Strategies That Work For Gaining Volunteers
Having a good volunteer base is vital to a non-profit organization. Volunteers perform much of the necessary work to further the organization’s mission, whether it’s serving meals at a food…