May 20, 2016 in Data, Engagement, and 4 others
Influencers are important to any non-profit organization. They can amplify your content and bring more passionate people into your community and shine a light on your cause. But how do you find the right influencers and attract them to put their influence to work for you?
January 13, 2016 in Engagement, nonprofit, and 2 others
When discussing the topic of social media, I like to quote John Paul Young’s 1977 disco hit Love Is In The Air. Social media is in the air. It’s everywhere…
October 3, 2013 in Business, nonprofit, and 2 others
From the 10-year old girl who may just become mayor to the unveiling of the world's first cyborg cockroach to incredible stories of how businesses can thrive, not just in…
May 15, 2012 in Cause marketing, Marketing, and 4 others
Whether you're putting together a conference, a charity event or a brand new inspirational festival, there are certian things you need to do to make sure it's a success. Today's…
February 13, 2012 in Digital Marketing, Direct Marketing, and 3 others
Direct mail? Telethons? Emails?!?! Who deals with that stuff anymore? The answer is, well, some people. Social media is often lauded as the silver bullet for supporter engagement and cultivation…
September 29, 2011 in Current Affairs, Design, and 4 others
Inspiration. That's the word I hear most when people are asked how a TEDx event is different from other events and conferences. The people you meet and the ideas they…
June 22, 2011 in Ad of the week, nonprofit, and 0 other
I have to admit, I debated whether I should make this ad our ad of the week or not. It's very hard to watch. It's brutal. It shows a young…
June 12, 2011 in Food and Drink, nonprofit, and 0 other
For the first time, Metro Detroit will be participating in Lemonade Day Detroit, a free, community-wide program dedicated to teaching children how to start, own and operate their own business…
March 1, 2011 in Business, Cause marketing, and 5 others
Just five months ago, 23-year-old Mallory Brown started a new company called World Clothes Line. Already, business is good and seems to be getting better by the day. It's a company…
November 30, 2010 in Advertising, media, and 2 others
Over the holiday weekend, Stephen Clark and Channel 7 covered a #Backchannel story about Humble Design, a nonprofit that furnishes homes of families in need. Like everyone who's heard of what these women…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
