August 15, 2016 in Business, PR, and 0 other
Today Mark Simon has joined us as our Chief Creative Officer. He's coming back to the place he started and we couldn't be happier. “Mark started his career at Yaffe…
October 21, 2015 in Business, Current Affairs, and 2 others
Today is a day of celebration tinged with nostalgia and awe, as Fred Yaffe, the leader of agencies with his name on them, including this one, for more than 50…
December 22, 2014 in PR, Reputation Management, and 0 other
If you pay attention to the news then you may be shocked to realize how often you are exposed to public relations, particularly crisis communications. This year, we’ve been inundated…
December 10, 2014 in Marketing, media, and 4 others
Real time awareness of what's going on in the world around us isn't just reserved for social media or big time media events like the Super Bowl or Oscars. As…
October 7, 2014 in Engagement, Marketing, and 4 others
Selfies have become a part of our social landscape. Just scroll through any social media that allows picture posting and you'll see them everywhere. There's even a new TV show…
April 2, 2014 in Books, Business, and 4 others
Things are changing so fast, it's hard for business to keep up. First the internet changed everything. Then social media changed everything again. Now mobile is changing everything yet again….
March 4, 2011 in Branding, PR, and 1 other
We spend a lot of time telling people how to do social media for their brands in broad, sweeping generalizations. One of the top things on the list is the…
July 8, 2010 in Marketing, PR, and 1 other
It's no secret. Parades today aren't what they used to be. They've turned into marketing venues. My small town 4th of July parade no longer has marching bands, barely has…
July 6, 2010 in Branding, Business, and 5 others
Hi, Marketing! I’m Public Relations, your next-door neighbor. Unfortunately, we’ve never met, even though we’ve lived here for a while. I live in this silo: OK, I don’t live…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
