March 19, 2010 in Advertising, Branding, and 7 others
The 2010 NCAA basketball tournament has barely started, but already there are some lessons marketers can learn from the tournament and the teams in it. Here's 10 tournament-related winning strategies…
January 14, 2010 in Advertising, Branding, and 8 others
If you’re an entrepreneur or smaller business looking to get more business on a small to miniscule budget, there’s good news and bad news. The good news is that with…
November 26, 2009 in Advertising, Branded Entertainment, and 9 others
Sitting at home watching the Thanksgiving parades on TV, I'm struck by how much marketing has changed in recent history. Sure, that's something I've known for some time, but watching…
November 17, 2009 in Advertising, Business, and 6 others
There are many ways to communicate with customers, but email is one of the most effective and yes, even cutting edge, ways available today. Not only can you use it…
September 11, 2009 in Branding, Digital Marketing, and 6 others
In an earlier post, I told you how easy it is to get a Flip camcorder to record and upload video. Study after study shows that web video helps you…
March 5, 2009 in Branding, Business, and 8 others
You don't have to be a big company to be big in social media. Sure, large companies like Ford and GM have directors of social media on staff, but smaller…
February 3, 2009 in Advertising, Branding, and 5 others
In today's tough economic times and fragmented consumer market, companies need to find new ways to attract attention to their products. Last Sunday's Super Bowl brought us two interesting ones….
January 23, 2009 in Advertising, Branding, and 3 others
Did you read last week’s Furniture Today? The editor’s column was entitled, "Avoid Seven Deadly Words." I know you’ve heard them expressed any number of ways and to refresh your…
November 4, 2008 in Advertising, Branding, and 8 others
The more information you have about your customers and their plans to buy, the more effective your marketing results. Let me give you an example. I have a special event…
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