April 20, 2017 in Branding, Corporate Culture, and 4 others
August 18, 2016 in Data, database management, and 6 others
How to Use Data to Discover Who Your Healthcare Regional Marketing Should Target
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
January 19, 2016 in Reputation Management, retail marketing, and 4 others
A Bad Online Review Isn’t Necessarily A Bad Thing
If you own or run a business, chances are a bad online review fills you with horror, pain, seething anger or some combination of all three. You take it personal….
December 22, 2014 in PR, Reputation Management, and 0 other
2014: The Year of the College PR Crisis
If you pay attention to the news then you may be shocked to realize how often you are exposed to public relations, particularly crisis communications. This year, we’ve been inundated…
December 10, 2014 in Marketing, media, and 4 others
Walmart’s “Can’t Breathe” Predicament Shows Value of Real Time Monitoring
Real time awareness of what's going on in the world around us isn't just reserved for social media or big time media events like the Super Bowl or Oscars. As…
November 19, 2014 in Branding, Marketing, and 3 others
New England Patriots Give Us Cautionary Tale in Social Automation
Firing up the social media automaton machine can be a huge time-saver. But like that fine kettle of fish boiling on your stove, if you're not watching it closely, it…
April 2, 2014 in Books, Business, and 4 others
Gini Dietrich’s Spin Sucks Can Help Your Business Now!
Things are changing so fast, it's hard for business to keep up. First the internet changed everything. Then social media changed everything again. Now mobile is changing everything yet again….
January 14, 2014 in Business, Customer Service, and 2 others
The ROI of Being Kind to Your Customers
How the people in your company interact with your customers can bring you more customers or drive them away. That's not shocking. But here's something you may not have thought…
August 20, 2013 in Advertising, Customer Service, and 7 others
3 Ways Retailers Can Improve Their Social Media Using the 80-20 Rule
Working with retail clients has taught me first-hand that it’s very rare when things are NOT busy in their world. Whether it’s rolling out a new product on Facebook, driving traffic to their ecommerce website, or running a contest on Pinterest, it’s easy to lose track of what’s important. Enter The Pareto principle, also known as the 80-20 rule. It states that roughly 80% of the effects come from 20% of the causes. As a common rule of thumb in business, “80% of your sales come from 20% of your clients”. If we apply it to social media that means 80% of your engagement/likes/success comes from 20% of your efforts. By applying the 80 20 principle, retailers will uncover hidden gems and fix the leaks that provide the most strain on your resources.
July 23, 2013 in Customer Loyalty, Customer Service, and 2 others
Reputation Management for Retailers in the Digital Landscape
Retailers live and die by their reputation online, a key insight we helped one of our client internalize recently. Shoppers consult their social networks and popular peer review sites like…