June 4, 2014 in Advertising, demographics, and 4 others
When it comes to achieving big sales volumes the best direct marketing tool continues to be direct mail. It clearly outperforms all other tools. But, postage costs alone have risen…
June 3, 2014 in Advertising, Digital Marketing, and 4 others
When you combine your data with social media marketing in smart new ways, you can get incredible results – even if you're a high-ticket brick and mortar retailer. Here's a…
April 29, 2014 in Business, Corporate Culture, and 3 others
You spend so much money driving customers into your store, you can't afford for them to be turned off and leave because the in-store experience didn't live up to their…
April 15, 2014 in Customer Loyalty, Customer Service, and 7 others
If you're a retailer, chances are we've played in your pool over the last 50 years. Because retail clients have been a mainstay of Yaffe's client base since the very…
March 18, 2014 in Advertising, Holidays, and 2 others
This time of year I used to have to do St. Patrick's Day sales for all our retail clients. We'd have rainbows and leprechauns and Irish jig music and all…
February 11, 2014 in Advertising, Marketing, and 3 others
Which is the better strategy for your TV ad campaign: :15 second spots or :30 second spots? It all depends on who you ask. And, more importantly, what are your…
January 28, 2014 in demographics, Digital Marketing, and 4 others
The increase of data available has become more important to companies. Social channels are becoming a rich source of that data. Prospecting for new customers has always been important… and…
January 21, 2014 in Advertising, Holidays, and 3 others
Yesterday was Martin Luther King Day. The Global Village Store in Duluth, Minnesota thought it was a good idea to celebrate by putting everything black on sale. Their in-store signage…
January 14, 2014 in Business, Customer Service, and 2 others
How the people in your company interact with your customers can bring you more customers or drive them away. That's not shocking. But here's something you may not have thought…
December 10, 2013 in Content Marketing, Customer Service, and 5 others
2014 will be highlighted by three key trends: budget shift to mobile spend, focus on seamless customer experience and relationship driven marketing. 1. Major Budget Shifts to Mobile Mobile experience…
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