November 26, 2013 in Direct Marketing, Marketing, and 1 other
Evolve or die. That is the lesson that I got out of the conversation with our EVP, Michael Morin. As a retail veteran, Michael experienced many of the changes in…
November 19, 2013 in Advertising, Branding, and 3 others
With the growth of customer databases and loyalty cards, retailers possess large sets of data but fail to act on them. Without insights data is useless, analyzing and acting on…
October 29, 2013 in Holidays, Marketing, and 4 others
As consumers are gearing up to shop for the holiday seasons, visual social media platforms are a great tool to showcase retail products, engage brand fans and build buzz around…
October 15, 2013 in Customer Service, Holidays, and 2 others
During the holidays, traditional and digital channels get quickly cluttered as competition for consumers attention heats up. Retailers who hope to break through the information clutter and keep the customer…
October 8, 2013 in Advertising, Business, and 1 other
With the holiday shopping season around the corner, Accenture’s 2013 holiday shopping survey brings much needed good news for retailers. The results suggest that we are on the path to…
October 1, 2013 in Engagement, Holidays, and 2 others
With 7 out of 10 Americans celebrating Halloween every year, October presents a perfect opportunity for retailers to dip into holiday excitement and fun with Facebook contests. By aligning your…
September 17, 2013 in Advertising, Marketing, and 3 others
Making good commercials is challenging and stressful. Making good commercials that also serve as good retail spots to motivate sales is doubly so. You have 30 seconds to convey a…
September 10, 2013 in Digital Marketing, Engagement, and 3 others
Contests are an excellent tool to generate excitement and engagement on your Facebook page as well as generate leads. Following their consistent trend of changing policies, Facebook now makes it…
September 3, 2013 in Advertising, demographics, and 4 others
Raised on Facebook and superglued to their mobile phones, Millennials present a challenging puzzle for any retailer hoping to reach this demographic through advertising. Millennials forced us to evolve, to…
August 20, 2013 in Advertising, Customer Service, and 7 others
Working with retail clients has taught me first-hand that it’s very rare when things are NOT busy in their world. Whether it’s rolling out a new product on Facebook, driving traffic to their ecommerce website, or running a contest on Pinterest, it’s easy to lose track of what’s important. Enter The Pareto principle, also known as the 80-20 rule. It states that roughly 80% of the effects come from 20% of the causes. As a common rule of thumb in business, “80% of your sales come from 20% of your clients”. If we apply it to social media that means 80% of your engagement/likes/success comes from 20% of your efforts. By applying the 80 20 principle, retailers will uncover hidden gems and fix the leaks that provide the most strain on your resources.
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