August 6, 2013 in Digital Marketing, retail marketing, and 1 other
Retailers have no choice but to adopt the digital-first posture. Mobile devices empower, and ALL of your customers have them. Customers can post pictures of what they already bought, get…
July 23, 2013 in Customer Loyalty, Customer Service, and 2 others
Retailers live and die by their reputation online, a key insight we helped one of our client internalize recently. Shoppers consult their social networks and popular peer review sites like…
July 19, 2013 in Business, Corporate Culture, and 3 others
One of the keys to creating loyal customers and creating positive word of mouth buzz about your brand is to consistently exceed customer expectations. Sounds like an impossible task right?…
July 17, 2013 in Promotion, retail marketing, and 3 others
Online video is growing faster than anything in the digital space. New channels like Vine and Instagram video are poppping up overnight. How can brands take advantage of these new…
July 16, 2013 in Customer Loyalty, Digital Marketing, and 3 others
Retailers everywhere are feeling the pain of the slow economic recovery. In June retail sales rose 0.4% ,short of the estimated 0.8%. Wary consumers are exercising great self-restrain while shopping,…
July 15, 2013 in Business, Cause marketing, and 3 others
The bad news: your customer has more control of their relationship with brands than ever before. The good news: brands can build a deeper relationship with their customers than any…
June 25, 2013 in demographics, Direct Marketing, and 2 others
Despite the negative perception Big Data received from the NSA spying scandal, it continues to be a powerful technology which gives a competitive advantage in a retail arena. After all,…
June 18, 2013 in Customer Loyalty, Marketing, and 1 other
With as much money as you spend on getting customers through the door and salespeople to get them to buy something, it just doesn’t make sense to have the last…
May 28, 2013 in Advertising, Holidays, and 2 others
Memorial Day sale, 4th of July sale, retail marketing, 4th of July retail strategy, retail strategy, natural holidays, 4th of July
May 21, 2013 in Content Marketing, Marketing, and 2 others
Social media can be fast and chaotic for any business owner, making it crucial not to dive in without a plan. Each month retailers are presented with a unique challenge…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
