May 14, 2013 in Customer Service, Digital Marketing, and 2 others
The new generation of customers create a unique challenge for retailers who pride themselves on customer service. The speed, reach and transparency of social media provide the customer who wants…
May 7, 2013 in Branding, Content Marketing, and 4 others
Exclusivity sparks excitement in the hearts of consumers. Retailers can use this concept to grow their social media followers and build loyalty within the community without increasing the price of…
May 2, 2013 in retail marketing, Social Media, and 0 other
This week, because of a social media campaign, I bought a car that wasn’t on my consideration list from a dealership I never would have bought from. And I’m pretty…
April 30, 2013 in Marketing, retail marketing, and 1 other
Twitter is an essential tool for a retailer’s toolbox in the new age of communication. This social media platform where messages are limited to 140 characters, moves at the speed…
April 23, 2013 in retail marketing, Social Media, and 0 other
“Wisdom is the reward you get for a lifetime of listening when you'd have preferred to talk.” - Doug Larson Nothing ruins a good conversation like somebody who never shuts up….
April 9, 2013 in Branding, Business, and 4 others
If your business has a brick and mortar, physical location – that's not the only property you should be concerned about. You have online properties. And if you haven't claimed…
March 26, 2013 in Customer Service, retail marketing, and 1 other
As more brands are making their way to social channels, knowing how to deal with negative comments addressed to their brand or store is becoming a real issue. Frequently customers…
March 12, 2013 in Direct Marketing, retail marketing, and 0 other
New trends come and go, but email marketing continues to be the top dog for retailers in the digital arena. It still does the best job of pulling customers through…
March 5, 2013 in Marketing, retail marketing, and 0 other
Retailers constantly compete to stand out from the crowd. Most of the time consumers see a blur of ads, commercials and mailers. One of the sure ways to stand out…
February 26, 2013 in Marketing, media, and 2 others
As we previously blogged about, technology is changing at breakneck speeds, and so are your customer’s habits. One of the areas where technology is changing consumer behavior quickly is in…
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