February 19, 2013 in Customer Loyalty, Marketing, and 2 others
Smartphone penetration has gone over 50% now. Mobile search is rapidly gaining on the number one way people search online. Our society and online use is going mobile and retailers…
February 12, 2013 in Marketing, media, and 1 other
To stay relevant in the consumer’s minds, retailers need to understand the changing consumers today and how it affects advertising Media Mix. Take my family for example, when we watch…
February 5, 2013 in Advertising, Marketing, and 2 others
If you're a retailer who wants to create a promotion designed to entice customers to spend their tax refund windfall at your store, don't wait until tax day. A lot…
January 29, 2013 in Advertising, Holidays, and 3 others
Successful retail promotions are all about giving customers what they want when they want it. And giving them a reason to shop now. For some retailers, the Super Bowl provides…
January 22, 2013 in Branding, Marketing, and 1 other
You may know how your brand is delivered visually. You’ve probably got a firm grasp on what it should sound like. But what should it smell like? Years ago I…
January 8, 2013 in Business, Direct Marketing, and 2 others
Over the holidays, many shoppers were keeping their budgets in line by searching out the best bargains, then cashing in on even greater savings with store-sponsored coupons. Macy’s shoppers were…
December 4, 2012 in Advertising, Marketing, and 2 others
What do you want to bet that every Thanksgiving celebration in America had some kind of conversation around “are you shopping Black Friday sales?” A simple little question that could…
November 20, 2012 in Holidays, Marketing, and 1 other
We moseyed around one of the big suburban malls over Veteran’s Day weekend. Sales were rocking a major department store while shoppers bagged bargains. Amidst it all was a plethora…
November 13, 2012 in Business, Marketing, and 1 other
The election’s over. And while we advertisers can finally enjoy an abundance of better quality avails from the TV stations, no one knows how (or if) the denizens of D.C….
October 16, 2012 in Business, Customer Loyalty, and 1 other
It doesn’t happen very often. But I’m ticked off. It was time for me to get a new laptop, and I’d been looking forward to it for awhile. It’s exciting,…
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