October 9, 2012 in Advertising, Marketing, and 3 others
Running a full advertising schedule in an election year can be tough to achieve. And for our retail clients, TV advertising is the stream on which their revenue flows. If…
October 2, 2012 in Business, retail marketing, and 0 other
The best retailers know that what’s happening on the sales floor isn’t just a reflection of brand identity programs and store housekeeping policies. It’s a rich source of information. But…
September 18, 2012 in Advertising, Marketing, and 1 other
Pressure points are aggressive, appealing short-term deals added to a retail event . We encourage our furniture retailers to include them as frequently as once a month, and always over…
September 11, 2012 in Advertising, Customer Loyalty, and 3 others
Our research shows that 40% to 50% of a furniture retailer’s business comes from existing customers and that more than 50% of those sales occur within six months after the…
September 4, 2012 in Advertising, Holidays, and 4 others
We have trained the American public to wait for natural holidays to shop. It's not just a day off to shop, it's when all the retailers give their best deals….
August 28, 2012 in Advertising, Marketing, and 3 others
These days you need to get the most out of your media budget, especially if you’re battling in the retail arena. We have a tactic that is working well for…
August 21, 2012 in Branding, Marketing, and 1 other
Everyone is watching the J.C.Penney rebranding effort. It’s easy, in a universe that demands instant gratification, to nay-say the prospect of success. Knowing that most executives, a lot of Boards…
August 14, 2012 in Branding, Marketing, and 2 others
(updated 8/20/15) You wouldn’t take off on a dangerous trek without excellent navigational tools and a damn good map, right? That’s just what you’re doing when you strike off boldly…
August 7, 2012 in Marketing, retail marketing, and 1 other
You know, you have to hand it to retailers. They pull hard-won traffic into their stores, then transform those bodies into card-swiping buyers happy with the products they’re purchasing and…
July 31, 2012 in Marketing, Mobile, and 2 others
Your customers are being picked off. One by one. Sometimes right when they’re standing in your store. In fact, your beautiful displays could be a showroom for some online store’s…
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Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
