July 24, 2012 in Business, Digital Marketing, and 2 others
If you’re like most retailers we’ve worked with, you’d never miss an opportunity to sell someone into shopping one of your stores. Great retailers, and we’re talking chain owners as…
July 17, 2012 in Advertising, Direct Marketing, and 3 others
Over the years retailers have trained customers to expect a sale with the biggest offers on the “natural holidays” like 4th of July, Labor Day and Thanksgiving. When these special…
January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
April 22, 2011 in Advertising, Digital Marketing, and 4 others
An in-depth look at online couponing sites and how they work. Do you remember gathering stacks of newspaper and a handy pair of scissors to begin your day of coupon…
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
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