June 14, 2016 in Customer Loyalty, Customer Service, and 5 others
Millennials value relationships, experiences, new technologies and creativity. They like to discover new things and are more likely to spend money on experiences than things. Get shoppers in the door by creating buzz online about store workshops, meet-ups, events, next level customer service, convenience or something they would consider ‘cool’.
June 7, 2016 in Advertising, retail marketing, and 1 other
The 2016 political race is already dominating traditional media vehicles and non-traditional media vehicles, but that doesn’t mean that local advertisers have to suspend their own advertising campaigns. By re-examining your current media strategy and tactics, you can put together an effective multi-touch, multi-platform campaign that will allow you to optimize your marketing dollars for maximum reach and frequency.
May 28, 2016 in demographics, Digital Marketing, and 6 others
I was reading an article titled How Often Do Women Interact with Brands Digitally? by eMarketer in their May 10 week in review email and thought “hey! I just interacted…
May 24, 2016 in demographics, furniture retailers, and 3 others
Millennial shoppers don’t respond to the same types of messaging that their baby boomer and Gen Xer predecessors did. We’ve put together this infographic as a handy guide when crafting your furniture retailer messages for Millennial shoppers.
May 17, 2016 in Customer Centric Marketing, demographics, and 5 others
Despite industry reports on rising numbers of Millennial shoppers buying furniture, the data we manage for a number of mainstream furniture retailers shows Millennials still make up a very small…
May 10, 2016 in Content Marketing, Engagement, and 3 others
In last week’s #RetailerTuesday post, I talked about why retailers should use content marketing. Now, let’s take a look at the type of content retailers should create to help find, convert and…
May 3, 2016 in Content Marketing, Engagement, and 4 others
Is content marketing critical for retailers? If you're a consumer goods brand like Red Bull or Wheat Thins, creating content makes sense. It is even more critical in the long…
April 19, 2016 in Advertising, Data, and 4 others
Many retailers know they should be reaching their customers in the digital and mobile worlds where people are spending more and more of their time these days. But knowing you…
April 5, 2016 in Advertising, Data, and 6 others
In this age of always-connected, marketing-savvy consumers, do promotional events still work to drive traffic into your store? The short answer is yes. But, it is more complex than that….
March 15, 2016 in Advertising, Marketing, and 5 others
If you're a retailer who advertises, you probably have a weekly or monthly budget for how you place your media. You have weekly or bi-weekly or big monthly retail marketing…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
