September 22, 2015 in demographics, Engagement, and 4 others
Why is there a need to attract Millennials? Millennials, those born between 1977 and 1995, make up 24% of the U.S. population. They are right at the epicenter of the…
September 1, 2015 in Advertising, Data, and 5 others
The sad fact about retail marketing is most mid to small-level retailers don't believe they have the budget to put towards promoting a specific product line or department within their…
August 26, 2015 in Ad of the week, Film, and 3 others
Target is inviting people to share their Star Wars memories from the beginning (1977) to now. the campaign launched yesterday with a video montage of people's (mostly cute kids) videos…
August 11, 2015 in Customer Loyalty, Data, and 2 others
Have traditional loyalty programs seen their usefulness fade out? Have punch cards become irrelevant in this digital/mobile age? Well, yes and no. Loyalty programs have always been a part of…
July 28, 2015 in Business, Data, and 3 others
Sometimes industry-wide data can be a little deceiving. The trends seen in this macro look at your entire industry may not be applicable to your particular store. So, you…
July 21, 2015 in Business, retail marketing, and 1 other
There is so much new technology out there today – and more innovations are being introduced every day. In the ongoing struggle to carve out your market share, retailers are…
July 14, 2015 in Advertising, Data, and 4 others
You don't have to have a huge database and a big budget for your customer data to bring you more business. We know this is true, because we helped a…
June 30, 2015 in Marketing, Promotion, and 1 other
A McDonald’s double cheeseburger and a small fry “combo” for $2.50 – that’s their summer “special.” But just how special is that? Especially when you do the math. A Double…
June 16, 2015 in Business, Content Marketing, and 4 others
You don't have to be a large national or international company to give you business an advantage over your competition using original online content. In fact, it may be easier…
March 3, 2015 in Advertising, Digital Marketing, and 5 others
You put together a good sales event. Created good offers. Priced everything in the store with special tags. Spent a good budget promoting it. And when the weekend of the…
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