November 11, 2014 in Advertising, Digital Marketing, and 4 others
Last week, I kept coming across articles on this revelation from the latest Forrester study:: Digital to overtake TV ad spending in 2 years – Forrester Research Perhaps you saw…
October 28, 2014 in Advertising, Holidays, and 3 others
Retailers are always looking for the next big thing or trend that will spur more sales. Major holidays usually stir the pot quite nicely. So retailers often try and extend…
October 14, 2014 in Business, Customer Loyalty, and 3 others
Whether you sell your goods and services online or not, it's important to have an online community of your customers. In last week's #RetailTuesday post, I talked about a client…
October 7, 2014 in Engagement, Marketing, and 4 others
Selfies have become a part of our social landscape. Just scroll through any social media that allows picture posting and you'll see them everywhere. There's even a new TV show…
September 30, 2014 in Data, demographics, and 3 others
Here’s a secret – you need message frequency to get people into your stores. Heading into the holiday season you’re going to see the major players using frequency to insure…
September 9, 2014 in Marketing, retail marketing, and 0 other
The Anniversary Sale used to be a retail staple. Then it kind of trailed off. Now, if done right, it seems to be making a comeback. Having done hundreds of…
September 4, 2014 in Ad of the week, retail marketing, and 0 other
In this age of newer and better technology coming out faster and faster, Ikea brings you their latest, greatest idea… a book that is, well, a book. In introducing their…
August 26, 2014 in Advertising, Holidays, and 2 others
An article today shows that this year’s Back To School spending is set to eclipse $75 billion in sales. It says K-12 back-to-school spending has risen 55% over the last decade. So clearly the question we raise here is a valid one and statistics seem show that it’s trending in this way.
August 19, 2014 in Data, demographics, and 3 others
A growing area of research is focusing on millennials and their retail purchasing habits. The 18-33 year old age group is the new target that many retailers are looking to…
August 5, 2014 in Holidays, Humor, and 2 others
If you work in marketing for a retailer, you're always at least one holiday ahead of yourself. 4th of July happened before summer even really started. Back to school was…
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