July 29, 2014 in Advertising, media, and 1 other
The circular newspaper insert has forever been a key marketing tool for retailers. But newspaper circulation has continued to plummet and some don't even deliver on a daily basis. Here…
July 22, 2014 in Advertising, Promotion, and 1 other
Can you drive retail sales without naming your sale? There seems to be a growing trend by retailers to not give their weekly sales a name. Used to be, if you…
July 16, 2014 in Ad of the week, Customer Service, and 3 others
Okay, I don't usually do this, but this week's Ad of the Week is one of our own. It's the launch of a new campaign for our client Grand Home…
July 15, 2014 in Content Marketing, Customer Loyalty, and 5 others
Your regular customers have always been a key to your business' success, just by the fact that they repeatedly buy from you. But there are so many other ways to…
July 8, 2014 in Advertising, Customer Service, and 4 others
Better motivation to shop. Better closing tool. Better customer experience. All things you can achieve if you just know how your customer wants to pay and can customize the experience…
July 1, 2014 in Customer Loyalty, Customer Service, and 1 other
Where do you draw the line between your need for data and your need to not annoy your customers and drive them away? We all know that getting your customer's…
June 24, 2014 in Business, demographics, and 1 other
There are signs that the recent financial crisis is starting to abate and business is beginning to pick up again for retailers. But a look deeper into the numbers shows…
June 17, 2014 in Advertising, demographics, and 2 others
Thanks to easy access to the web almost anywhere and social media, we have reached an age of transparency and authenticity. These aren't just the latest buzz words. They are…
June 10, 2014 in Customer Loyalty, Customer Service, and 4 others
There's been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is an old idea that has found new life in…
June 9, 2014 in Branding, Corporate Culture, and 3 others
This is an exciting time for brands, companies, non-profits and organizations. There is so much data available to us. We can now know more about our customers and potential customers…
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