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January 16, 2014 in Business, SEO, and 1 other

8 Reasons Your Business Should Be On Facebook

By Laurel | 2 Comments

Whether you are a small, local business or a big international brand, you should have a Facebook page. And it should be an active one. I know there are some…

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June 11, 2012 in Business, Digital Marketing, and 4 others

A Quick Guide For Using Facebook for Business

By Laurel | Leave a comment

Getting started on Facebook for your business can be a scary thing. For one thing, Facebook is always changing the rules. 5 months ago, we were building landing pages to…

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May 1, 2012 in Digital Marketing, Marketing, and 4 others

Data is sexy – just ask Avinash Kaushik

By Laurel | 3 Comments

I am not a data geek. I don't live for data. Other people here at Yaffe do, but I'm not one of them. I appreciate how data can help me…

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January 20, 2012 in Digital Marketing, Marketing, and 4 others

Building a Mobile-Friendly Website

By Laurel | One Comment

Part 2 of our Mobile Marketing Series Last week we dipped our toes into an ever-changing and exciting world of Mobile Marketing.  You enter Part 2 of the Mobile series,…

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December 19, 2011 in Digital Marketing, SEO, and 2 others

Blogger outreach: Your secret weapon in the struggle for influence

By Laurel | 2 Comments

Bloggers link directly to the hearts and minds of your customers. Equipped with intimate industry knowledge and engaging content, successful bloggers skyrocket to front pages of the search engines with…

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November 22, 2011 in Digital Marketing, Marketing, and 2 others

SEO, SEM and Social Marketing: You Have to Know It All

By Laurel | 6 Comments

Have you ever wondered what to do first while developing digital strategies for your business? Should you redesign your corporate websites and rewrite all the content for search engine purposes?…

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