March 27, 2019 in General, Marketing, and 2 others
July 12, 2018 in brand strategy, Engagement, and 2 others
Paying Attention Should Be Part of Your Brand Strategy
Good things happen when brands pay attention to their customers. This has always been true, but as our world spins faster down the tech-driven rabbit hole, so many things pull…
June 13, 2018 in Advertising, brand strategy, and 2 others
IHop’s IHob Flip Creates Amusing Brand on Brand Bashing
Loose lips sink ships and thanks to a (deleted) thread on Reddit by an employee, the big news about IHop’s new Black Angus Burgers was disseminated before the big 6.11.18…
January 8, 2018 in Content Marketing, Digital Marketing, and 8 others
Here’s What Will Happen to Retail in 2018
At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead….
November 1, 2017 in content development, Content Marketing, and 4 others
3 Ways Your Brand Can Be More Successful with Content Marketing
Considering all the stories your brand could tell about itself, you could seemingly generate an infinite number of content topics to cover. So how can you figure out which story…
May 19, 2017 in General, media, and 2 others
Twitter, Social, the Presidential Election and Existentialism
A rose is a rose… People now-a-days know, or are fairly certain, that the 2016 election was won on Twitter. How so? They either followed it on social media or…
February 14, 2017 in furniture retailers, Marketing, and 4 others
How to Use Contests and Giveaways to Drive Store Traffic
Contest and giveaways have long been effective tools in the retail marketing toolbox. The old ways of doing them still work today. But there are a whole new batch of…
November 15, 2016 in Advertising, Data, and 7 others
The Best Tactics for Retail Marketing in a Digital World
Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences.
October 25, 2016 in Advertising, Customer Service, and 7 others
10 Tips for Retail Marketing on Mobile
If you’re trying to bring more customers into your store today and convert more of them into actual sales, it’s important that you have a presence in mobile. Here are 10 tips for retail marketing on mobile
October 21, 2016 in Branding, Content Marketing, and 5 others